I have 10+ years of experience building visual identities, creative systems, and campaigns across beauty, wellness, lifestyle, and consumer brands.
BASED IN PHX
SENIOR brand
AND
designer and
Packaging and Illustration
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Brand Identity
Design
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Branding and
E-Commerce
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Branding and
Packaging
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CASE STUDY
For this project, I led a complete brand refresh, evolving MantraBand’s iconic mark while modernizing the overall visual identity to better resonate with their audience. I designed cohesive packaging, social content, and digital assets to ensure consistency across all touchpoints. The rebrand was paired with a multi-channel campaign that brought the brand story to life, from social media storytelling to packaging and email marketing, creating a unified experience that strengthened brand recognition.
MantraBand: A complete rebrand and integrated campaign case study
BRAND IDENTITY
Visual Systems
ART DIRECTION
Campaign Design
PACKAGING
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I’m also a boy mama, obsessed with all things design, who believes in living a magical + balanced life. When I’m not designing, you can find me hanging out with my little family at Disneyland, or passionately decorating my historic mid-century modern home.
Design, for me, is intuitive and mindful. I partner closely with brands that feel aligned, intentional, and full of meaning. I love to create where strategy meets heart, and design feels like magic.
Hey! I'm Emmy,
a brand and packaging designer embracing main character energy and slow living.
Hey! I'm Emmy, a senior brand designer and art director embracing main character energy and slow living.
(1989)
est.
ready to make some magic? let's chat!
