jewelry and wellness
Mantra
Since 2012, MantraBand has been the original mantra jewelry brand, known for its timeless and inspirational designs. After more than a decade of success, they were ready for a refresh—a modern yet mindful evolution that would honor their legacy while connecting with today’s audience.
I led the complete rebrand, redefining their visual identity and reimagining every brand touchpoint. The result is a cohesive, elevated aesthetic that feels fresh and relevant while staying true to their roots, positioning MantraBand for its next chapter of growth.
Brand Identity, Packaging and Product Design, Social Media Campaign, Targeted Ads
®
As part of the rebrand, we evolved the MantraBand logo into a cleaner, more modern mark while preserving its recognizable “U” shape, a nod to the brand’s iconic first product, the mantra bracelet. The updated logo features refined typography and balanced proportions, giving it a timeless yet contemporary, holistic feel. This glow up feels both fresh and familiar, honoring the brand’s heritage while confidently stepping into its next chapter.
BRAND IDENTITY
MULTICHANNEL DESIGN
MANTRA®
BEFORE
AFTER
The packaging underwent a complete glow-up, evolving from a dated cardboard box into a sophisticated, high-end design that elevates the brand both in retail settings and as a giftable keepsake. Beyond its refined aesthetic, the new packaging functions as both a display piece and a thoughtful package to encourage purchasing one to keep and one to give.
Its flexible design features a discreet die-cut that allows a panel to fold back and securely attach for open retail display to showcase the band, while also being able to fold forward to create a sleek, closed package that feels special enough to gift. The result is packaging that is not only visually striking on the shelf, but also versatile, purposeful, and memorable in the consumer’s hands.
PACKAGING DESIGN
MULTICHANNEL DESIGN
MANTRA®
BEFORE
AFTER
CMYK 4/4 + Gold Foil PMS 872C
CONCEPT APPROVAL 09.26
PACKAGING FOR RETAIL
PACKAGING FOR GIFTING
VERSATILE PACKAGING
The initial concept evolved into a flexible packaging solution designed to shine in both retail and gifting contexts. This led to the idea of an adaptable panel: one that can fold back to showcase the product in-store, and then tuck seamlessly into the die cut to create an enclosed, gift-ready presentation.
I designed a flexible packaging system that balances retail impact with emotional gifting.
EDITORIAL DESIGN
COPYWRITING
PRODUCT DESIGN
DAILY PLANNER
CLIENT LOVE
SINCE 2022
mantra® band
branding and multichannel
Aysel Gunar
Emmy's branding was instrumental in helping us to build Mantra®. She understood our concept and values and translated them into beautiful branding. We love the concept, branding, and packaging she created. Everything was completely what we wanted and more! Our new visuals had SUCH an impact and it set us on the perfect path to elevate our business. Everything was completely what we wanted and more. The response from customers has been so much more than we expected, and it's just the beginning!
Over the years, I’ve translated Mantra’s refreshed branding into a cohesive social media presence, designing campaigns that bring the brand’s voice and aesthetic to life across platforms.
I’ve revamped their Instagram, creating visually engaging grids, templates, and highlight icons that maintain consistency while keeping content fresh and on-brand. In addition, I’ve developed cross-channel marketing designs, ensuring the brand’s messaging and identity are unified across email, social media, and digital campaigns, strengthening recognition and engagement with their audience.
SOCIAL MARKETING
MULTICHANNEL DESIGN
MANTRA®