WELLNESS + BEAUTY
The Skin Routine
The Skin Routine, founded by Evyn Stubbs in Arizona, came to life after a decade of experience in the skincare space. Ready to scale her business, Evyn recognized that investing in her branding and website was the essential next step. She wanted her expertise and value to be clearly reflected in her visuals—and that became our starting point.
The brand was designed to create an experience where customers feel truly seen and supported on their journey toward the skin of their dreams. The identity strikes a balance between high-end sophistication and approachable warmth, making skincare feel both aspirational and accessible. Through thoughtful design choices, The Skin Routine communicates trust, elegance, and encouragement at every touchpoint.
Brand Identity and Website Design
For The Skin Routine, I developed a brand identity that embodies simplicity, clarity, and confidence. The design direction centered on a minimal, modern aesthetic that feels approachable yet elevated, aligning with the brand’s mission to make skincare straightforward and effective.
A palette of soft neutrals paired with clean typography established a sense of calm and trust, while subtle feminine details added warmth and personality. The result is a refined brand system that resonates with their ideal customer and authentically reflects the brand’s ethos.
BRAND IDENTITY
Evyn Stubbs
@THE SKIN ROUTINE
For The Skin Routine’s website, I translated the brand’s minimal and modern aesthetic into a clean, intuitive digital experience. The layout emphasizes simplicity and ease of navigation, allowing the products and brand story to take center stage.
Special attention was given to the mobile experience, guiding customers through a seamless journey — from discovering services to creating an account and following their personalized skin routine, both in-office and at home, with the convenience of online custom product purchases.
WEBSITE DESIGN
Evyn Stubbs
@THE SKIN ROUTINE
CLIENT LOVE
TESTIMONIAL
THE SKIN ROUTINE
BRAND AND WEBSITE
Evyn Stubbs
I think it’s so important to be proud of your branding, aesthetic, and website. After Emmy worked her magic, I couldn’t wait to show mine off! It was a big investment for me, especially since I had previously paid a company to design my website and ended up so disappointed. While I was originally just looking for website design, I fell in love with her portfolio and decided to move forward with a full brand strategy alongside the website. I knew hiring Emmy would be worth it, and I was right—she’s worth every penny! She was patient as we worked through changes in my business and created a plan that kept us both stress-free about timing. The launch was perfect, and my clients often comment on how beautiful the new branding looks. Thank you, Emmy—you’re as talented and caring as they come!
