WELLNESS + BEAUTY
The Skin Routine
I’ve had the joy of collaborating with Anthropologie since 2016, contributing to a wide range of packaging projects that reflect their eclectic and elevated aesthetic. Over the years, this partnership has allowed me to explore both large-scale collections and smaller one-off designs.
The highlight of our work together was the development of a 12-piece wellness and workout collection, where I led design from concept through execution to create a cohesive and inspiring product line. Beyond that, I’ve supported the brand with a variety of packaging explorations, unique, standalone projects that together capture the playful yet refined spirit Anthropologie is known for.
Brand Identity and Website Design
For The Skin Routine, I developed a brand identity that embodies simplicity, clarity, and confidence. The design direction centered on a minimal, modern aesthetic that feels approachable yet elevated, aligning with the brand’s mission to make skincare straightforward and effective.
A palette of soft neutrals paired with clean typography established a sense of calm and trust, while subtle feminine details added warmth and personality. The result is a refined brand system that resonates with their ideal customer and authentically reflects the brand’s ethos.
BRAND IDENTITY
Evyn Stubbs
@THE SKIN ROUTINE
For The Skin Routine’s website, I translated the brand’s minimal and modern aesthetic into a clean, intuitive digital experience. The layout emphasizes simplicity and ease of navigation, allowing the products and brand story to take center stage.
Special attention was given to the mobile experience, guiding customers through a seamless journey — from discovering services to creating an account and following their personalized skin routine, both in-office and at home, with the convenience of online custom product purchases.
WEBSITE DESIGN
Evyn Stubbs
@THE SKIN ROUTINE
CLIENT LOVE
TESTIMONIAL
THE SKIN ROUTINE
BRAND AND WEBSITE
Evyn Stubbs
I think it’s so important to be proud of your branding, aesthetic, and website. After Emmy worked her magic, I couldn’t wait to show mine off! It was a big investment for me, especially since I had previously paid a company to design my website and ended up so disappointed. While I was originally just looking for website design, I fell in love with her portfolio and decided to move forward with a full brand strategy alongside the website. I knew hiring Emmy would be worth it, and I was right—she’s worth every penny! She was patient as we worked through changes in my business and created a plan that kept us both stress-free about timing. The launch was perfect, and my clients often comment on how beautiful the new branding looks. Thank you, Emmy—you’re as talented and caring as they come!
