BEAUTY AND RETAIL

LovePeaceOrganic

Love Peace Organic is a vibrant, values-driven skincare brand rooted in the belief that wellness is an act of love, peace, and joy. I was brought on to create a brand identity and digital presence that would bring that ethos to life through bold color, playful iconography, and a voice that feels both uplifting and grounded.

The resulting identity radiates positivity, anchored in an unapologetic red and pink palette and messaging that transforms everyday interactions into moments of self-care and intention. This thoughtful combination not only resonates with their target audience but also cultivates a meaningful connection, turning customers into loyal advocates for the brand.

Brand Identity and E-commerce

The branding system was designed to be both memorable and expressive. Bright hues are paired with icons of a heart, daisy, and peace sign, visual elements that not only reflect the name but also embody the brand’s spirit of joy and authenticity.

The tone of voice plays a central role. Phrases like “handle with self care” transform shipping and unboxing into meaningful rituals, while “peace out toxins” infuses marketing materials with a confident, playful energy. Together, these elements create a cohesive identity that connects with customers on both an emotional and aesthetic level.

BRAND IDENTITY

Anastasia Taras

@LOVEPEACEORGANIC

To extend the brand into the digital space, I designed a semi custom e-commerce website that prioritizes ease of use. The layout emphasizes clean navigation and intuitive flows, guiding visitors from learning about the brand’s philosophy to shopping their curated clean brands.

The use of vibrant brand colors and playful language carries seamlessly into the online experience, while thoughtful touches in photography, typography, and product presentation create a balance of modern polish and heartfelt connection.