Jessica Lynn Hall is a lifestyle influencer and creative entrepreneur whose brand blends chic minimalism with a touch of Western charm. As she expands her business into content creation and social media management services, her branding needed to evolve to reflect both her personal style and her professional expertise.
The new identity leans into a neutral, polished aesthetic that feels timeless yet approachable, giving Jessica a cohesive visual presence that resonates across her platforms and with her growing client base.
The brand identity was built around refined, neutral typography paired with soft tones that highlight Jessica’s chic and versatile aesthetic. To add storytelling and a signature element, I created a custom cowboy boot icon—a nod to her Western flair that feels playful yet elegant.
Together, these elements create a flexible brand system that elevates Jessica’s digital presence, supports her work as a lifestyle influencer, and positions her as a trusted creative partner in content creation and social media management.
Jessica’s new website was designed to reflect her neutral, chic brand identity while showcasing both sides of her business—her lifestyle influence and her creative services. The layout is clean and minimal, with intentional use of white space and soft neutral tones to create an elevated, editorial feel.
The design balances stylish imagery with clear navigation, making it easy for visitors to explore her portfolio, learn more about her social media management services, and connect with her. The result is a seamless online experience that feels both professional and personal, perfectly aligning with Jessica’s brand voice and business goals.
I think it’s so important to be proud of your branding, aesthetic, and website. After Emmy worked her magic, I couldn’t wait to show mine off! It was a big investment for me, especially since I had previously paid a company to design my website and ended up so disappointed. While I was originally just looking for website design, I fell in love with her portfolio and decided to move forward with a full brand strategy alongside the website. I knew hiring Emmy would be worth it, and I was right—she’s worth every penny! She was patient as we worked through changes in my business and created a plan that kept us both stress-free about timing. The launch was perfect, and my clients often comment on how beautiful the new branding looks. Thank you, Emmy—you’re as talented and caring as they come!