WELLNESS + BEAUTY

Faces SkinGym

Faces SkinGym is a place where skincare isn’t just a routine, it’s a transformation. The goal was to build a brand identity that feels energetic and empowering, while retaining sophistication and accessibility. Every visual touchpoint needed to reflect confidence, expertise, and that sense of belonging clients feel when they walk through the door.

From bold typography to custom color palettes, the design brings the “gym” mindset. dedication, progress, community, into the skincare world in a way that feels fresh, credible, and inviting.

Brand Identity

The brand identity was designed to strike the perfect balance between sophistication and approachability. Refined, modern typefaces introduce a high-end aesthetic while maintaining personality and warmth, ensuring the brand feels both elevated and inviting.

The primary logo features an all-uppercase sans-serif with custom details that add flair and distinction, paired with contrasting fonts for visual interest and a professional yet approachable tone. A bold, minimal monogram icon complements the logo as a strong, memorable brand mark. The interplay between clean lines and subtle feminine touches keeps the identity polished without feeling rigid, allowing it to resonate with a high-end clientele while remaining personable, fresh, and engaging.