WELLNESS + BEAUTY

Morning Moth

Morning Moth is a wellness brand designed to empower its audience on their journey toward a happier, more balanced life. The brand needed to feel joyful, spiritual, and natural, while remaining approachable and trustworthy in a space often filled with overly complicated wellness information.

The identity was created to resonate with individuals with uteruses/ovaries who are invested in personal growth and holistic health, offering a visual system that feels uplifting, grounded, and inspiring. From typography to icons and color palettes, every element was thoughtfully crafted to reflect the brand’s mission and connect meaningfully with its audience.

Brand Identity and Packaging Design

Morning Moth’s identity is feminine, playful, and infused with spiritual energy, bringing warmth and approachability to an elevated wellness aesthetic. The primary logo features a customized serif typeface that conveys movement and energy, complemented by a unique gradient representing light.

The hand-drawn moth icon carries hidden, meaningful elements—like subtle ovaries, feminine eyes, and moon symbols, allowing the brand story to shine through without extra graphics. Paired with thoughtful textures, patterns, and a mix of fonts inspired by vintage apothecaries, these elements work together or separately to create a flexible, memorable identity that feels modern, whimsical, and deeply aligned with the brand’s mission.