DENTAL AND WELLNESS

Intune

Intune Orthodontics is a boutique private practice founded by Dr. Dina Shibeika based in Chicago and created to offer patients a modern, high-end orthodontic experience rooted in trust, comfort, and care.

The goal was to build an identity that felt like a high end boutique rather than a dental practice, reflecting the gentle, personalized care of a specialized practice while maintaining a polished, professional aesthetic that inspires confidence. The brand was designed to make clients feel seen and supported as they work toward achieving the smile of their dreams.

Brand Identity

I explored refined, modern typography that feels timeless yet full of personality. The primary logo features an all-lowercase serif typeface with subtle customization to emphasize the letter “U,” symbolizing the brand’s focus on each individual patient. This detail creates a sense of warmth and approachability within a clean, high-end framework. The result is a luxurious yet grounded identity that feels professional without being overly formal.

For the icon, I drew inspiration from the natural arch of teeth, translating it into a modern, minimal mark. Composed of layered arches, it represents the Invisalign aligners that gradually shape each patient’s smile. Together, these visual elements create a cohesive, elegant, and meaningful identity that perfectly embodies Intune's boutique experience.